1 Introduction
This Privacy Policy ("Policy") describes how e777e ("e777e", "we", "us", "our"), the operator of the website at https://e777e.cam (the "Platform"), collects, uses, discloses, stores and protects the personal data of individuals who access or use the Platform ("User", "you", "your").
e777e is an online sports betting and casino information platform serving the Pakistan market. All content is published in English and directed at adult users. We are committed to handling personal data responsibly, in accordance with applicable data protection law, and to being fully transparent about our data practices.
By accessing the Platform, registering an account or otherwise using our services, you confirm that you have read and understood this Policy and consent to the collection and processing of your personal data as described herein. If you do not accept the terms of this Policy, please do not use the Platform.
Scope Notice: This Policy applies to all personal data processed by e777e in connection with the Platform. It covers data collected directly from you, data collected automatically during your use of the Platform, and data received from third parties. It does not govern the privacy practices of third-party websites, payment providers or external services that may be linked or referenced on the Platform.
2 Definitions
The following terms have the meanings set out below for the purposes of this Policy:
| Term | Meaning |
|---|---|
| Personal Data | Any information relating to an identified or identifiable natural person, including name, identification number, location data, online identifiers or factors specific to the physical, economic, cultural or social identity of that person. |
| Processing | Any operation or set of operations performed on personal data, whether by automated means or not, including collection, recording, organisation, storage, adaptation, retrieval, use, disclosure, transmission, restriction or erasure. |
| Data Controller | The entity that determines the purposes and means of processing personal data. For this Platform, the Data Controller is e777e. |
| Data Processor | Any entity that processes personal data on behalf of the Data Controller, such as third-party service providers engaged by e777e. |
| Consent | Any freely given, specific, informed and unambiguous indication by which a User signifies agreement to the processing of their personal data. |
| KYC | Know Your Customer — the identity and age verification process through which e777e collects and verifies User identity documents to comply with AML and responsible gambling obligations. |
| Cookies | Small text files placed on a User's device by the Platform to store and retrieve information about usage, preferences and session data. |
3 Data Controller
For the purposes of applicable data protection law, the Data Controller responsible for the personal data processed in connection with the Platform is e777e. Our principal contact for data protection matters is our support team, reachable at the email address listed in the Contact section of this Policy.
Where e777e engages third-party service providers to process personal data on its behalf (for example, KYC verification services, payment processing infrastructure or hosting providers), those providers act as Data Processors under contractual data processing agreements that require them to handle personal data in accordance with applicable law and in a manner consistent with this Policy.
4 Personal Data We Collect
4.1 Data Provided Directly by You
We collect the following categories of personal data that you provide to us voluntarily at registration or during your use of the Platform:
| Category | Examples | Collected At |
|---|---|---|
| Identity Data | Full legal name, date of birth, CNIC or passport number, nationality | Registration & KYC |
| Contact Data | Email address, mobile phone number, residential address (city, province, postcode) | Registration & KYC |
| Identity Documents | Scanned or photographed CNIC, passport, selfie/liveness image, utility bill or bank statement | KYC Verification |
| Financial Data | Deposit/withdrawal amounts in PKR, payment method type and partial identifier, transaction history | Payment Processing |
| Account Credentials | Username, hashed password | Registration |
| Communications | Support chat transcripts, email correspondence, complaint records | Support Interaction |
| Responsible Gambling Data | Self-exclusion requests, deposit limit settings, session time preferences | Account Settings |
4.2 Data Collected Automatically
When you access the Platform, we automatically collect certain technical and behavioural data through cookies, server logs and similar technologies:
- IP address and approximate geolocation (country/city level);
- Browser type, version and device type (desktop, mobile, tablet);
- Operating system;
- Pages visited, time spent on page, clickstream data and navigation path;
- Session start and end timestamps;
- Referring URL (the page you visited immediately before arriving at the Platform);
- Betting and gaming activity logs — markets viewed, bets placed, game sessions.
4.3 Data from Third Parties
We may receive personal data about you from the following third-party sources:
- KYC Verification Providers: Identity verification results, risk scores and document authentication outcomes;
- Payment Processors: Transaction confirmation data, partial payment method identifiers and AML screening results. Payment references such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah are familiar Pakistani payment services referenced for contextual purposes only. None of these providers endorses gambling or this Platform;
- Fraud Prevention Services: Risk flagging data used to detect and prevent account fraud and money laundering;
- Regulatory Authorities: Where required by law or court order, we may receive data from or disclose data to competent authorities.
5 Legal Basis for Processing
e777e processes personal data only where a valid legal basis exists. The principal legal bases on which we rely are as follows:
- Contractual Necessity: Processing required to perform the contract with you — including account registration, managing your bets, processing deposits and withdrawals in PKR, and providing customer support;
- Legal Obligation: Processing required to comply with applicable legal obligations, including AML law, KYC regulations, age verification requirements and any lawful order from a regulatory or law enforcement authority;
- Legitimate Interests: Processing carried out for purposes that are in the legitimate interests of e777e and do not override your fundamental rights — such as fraud prevention, Platform security, improving user experience and responsible gambling monitoring;
- Consent: Where we rely on your freely given, informed consent for specific processing activities, such as optional marketing communications. You may withdraw consent at any time without affecting the lawfulness of processing prior to withdrawal.
6 How We Use Your Personal Data
We use your personal data for the following purposes, each of which is grounded in one or more of the legal bases described in Section 5:
6.1 Account Management
To create, maintain and manage your e777e account, including verifying your identity and age, managing account security, processing account closure requests and communicating account-related information to you.
6.2 Provision of Services
To enable you to place bets, access casino games, view live odds, participate in promotions and use all other features of the Platform. Your activity data is used to display personalised account dashboards and maintain accurate betting and transaction records.
6.3 Payment Processing
To process your PKR-denominated deposits and withdrawal requests, reconcile transaction records, and liaise with payment service providers. We retain financial transaction data as required for accounting, regulatory and AML compliance purposes.
6.4 KYC & AML Compliance
To fulfil our legal obligations under applicable anti-money laundering regulations, including verifying the identity of all Users, monitoring transaction patterns for suspicious activity and reporting to competent authorities where legally required. Identity documents submitted for KYC are processed by our verification systems and relevant third-party providers under data processing agreements.
6.5 Responsible Gambling
To monitor betting patterns for signs of problem gambling behaviour, enforce deposit limits, loss limits and self-exclusion requests, and provide responsible gambling tools and information. This processing is in the legitimate interests of Users and is a core component of our responsible gambling obligations.
6.6 Security & Fraud Prevention
To protect the Platform, its users and the integrity of betting markets. This includes detecting duplicate accounts, identifying and blocking fraudulent access attempts, monitoring for match fixing or suspicious betting patterns, and preventing money laundering.
6.7 Communication & Support
To respond to your support queries, process complaints, send transactional notifications (deposit confirmations, withdrawal status updates, account alerts) and communicate any changes to these Terms or this Policy. Communications are sent to the email address or phone number registered on your account.
6.8 Marketing Communications (Consent-Based)
Where you have given explicit consent, we may send you promotional communications about bonuses, new game releases, PSL or ICC betting opportunities and other Platform features. You may withdraw marketing consent at any time by updating your communication preferences in account settings or by contacting support.
6.9 Analytics & Platform Improvement
To analyse aggregated and anonymised usage data for the purpose of improving Platform performance, user experience, content quality and responsible gambling tool effectiveness. Aggregated analytics do not identify individual users.
7 Data Sharing & Disclosure
e777e does not sell your personal data to third parties. We share your data only in the following circumstances:
7.1 Service Providers (Data Processors)
We engage carefully selected third-party service providers to assist with Platform operations. These include KYC/identity verification providers, payment processing infrastructure, fraud detection services, cloud hosting and IT security providers, and customer support technology platforms. All processors are contractually bound to process personal data solely in accordance with our instructions and applicable law.
7.2 Legal and Regulatory Disclosure
We may disclose your personal data to regulatory authorities, law enforcement bodies, courts or government agencies where required or permitted by applicable law — including in response to lawful requests, court orders, or our legal obligations under AML and gaming regulations. We will endeavour to notify you of any such request where legally permitted to do so.
7.3 Business Transfers
In the event of a merger, acquisition, restructuring or sale of all or substantially all of the assets of e777e, personal data held by us may be transferred to the successor entity as part of that transaction. Users will be notified of any material change to the data controller identity through a prominent notice on the Platform and, where required, will be given the opportunity to object to the transfer.
7.4 No Sale of Personal Data
e777e does not sell, rent, trade or otherwise transfer your personal data to third parties for their own marketing or commercial purposes. References to payment providers including Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah on this Platform are for contextual familiarity only and do not represent data sharing relationships with those entities.
8 International Data Transfers
Given the global nature of digital services, your personal data may be transferred to, stored in or processed in countries outside Pakistan, including countries where the data protection laws may differ from those in your country of residence. Such transfers may occur where our service providers operate infrastructure or processing facilities in other jurisdictions.
Where personal data is transferred internationally, we ensure that appropriate safeguards are in place — such as contractual clauses, binding corporate rules or other approved transfer mechanisms — to provide an equivalent level of data protection to that required under applicable law. If you require further information about the safeguards applicable to a specific international transfer, please contact us at the address in Section 16.
9 Data Retention
We retain personal data for only as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. The following retention principles apply:
- Active Account Data: Retained for the duration of your account and for a minimum of five (5) years after account closure, to comply with AML record-keeping obligations;
- KYC Documents: Retained for a minimum period required by the applicable AML regulatory framework, typically five (5) years from the date of the last transaction or account closure, whichever is later;
- Transaction Records: Retained for a minimum of five (5) years for AML, taxation and regulatory audit purposes;
- Support Communications: Retained for three (3) years from the date of the relevant interaction, unless subject to a longer retention period under a legal obligation or active dispute;
- Automatically Collected Technical Data: Retained for up to twenty-four (24) months from collection unless required for active fraud investigation or legal proceedings;
- Marketing Consent Records: Retained for the duration of your consent and for three (3) years thereafter as evidence of consent status.
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with our data disposal procedures.
10 Cookies & Tracking Technologies
10.1 What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They allow the website to recognise your device, remember your preferences and collect information about your browsing behaviour on the site.
10.2 Types of Cookies We Use
- Essential Cookies: Required for the Platform to function correctly — including session management, authentication and security. These cookies cannot be disabled without impairing Platform functionality;
- Functional Cookies: Used to remember your preferences, such as language settings, display preferences and responsible gambling limit configurations;
- Analytics Cookies: Used to collect aggregated, anonymised data about how Users navigate and interact with the Platform, enabling us to improve content and performance;
- Security Cookies: Used to detect fraudulent behaviour, multiple account creation attempts and suspicious session activity.
10.3 Managing Cookies
You may manage or disable non-essential cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the Platform and your ability to access certain features. For detailed guidance on managing cookies in your browser, consult your browser's help documentation.
e777e does not currently use third-party advertising or retargeting cookies. Any cookie used on the Platform serves a functional, analytical or security purpose only. We do not share cookie data with advertising networks.
11 Your Rights
Subject to applicable law and the specific data protection framework governing our processing, you may have the following rights in relation to your personal data. To exercise any of these rights, please contact us using the details in Section 16.
Right of Access
You have the right to request a copy of the personal data we hold about you and information about how it is processed. We will respond to access requests within 30 calendar days.
Right of Rectification
You have the right to request correction of inaccurate or incomplete personal data held about you. You may update most account data directly through account settings.
Right to Erasure
In certain circumstances, you have the right to request deletion of your personal data. This right is subject to our legal retention obligations under AML and gaming regulation.
Right to Restrict Processing
You may request that we restrict the processing of your personal data in specific circumstances, such as while the accuracy of data is being contested.
Right to Data Portability
Where processing is based on consent or contract and is carried out by automated means, you may have the right to receive your personal data in a structured, machine-readable format.
Right to Object
You have the right to object to processing based on legitimate interests or for direct marketing purposes. Objections to marketing will always be honoured immediately.
Right to Withdraw Consent
Where processing is based on your consent, you may withdraw consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.
Right to Lodge a Complaint
If you believe your data has been processed unlawfully, you have the right to lodge a complaint with the competent data protection supervisory authority in the relevant jurisdiction.
Please note: Some of the above rights are not absolute and may be limited or overridden by our legal obligations — particularly AML and KYC record-keeping requirements that mandate retention of identity and transaction data regardless of a User's erasure request. We will always explain the specific reason where a right cannot be fully exercised.
12 Children's Privacy
The Platform is strictly intended for adults aged 18 years and over, or the higher minimum age required by the operator's license jurisdiction. e777e does not knowingly collect, solicit or process personal data from any individual under the minimum age.
If we become aware that personal data has been collected from an underage individual, we will immediately suspend the relevant account, delete the associated personal data to the extent legally permissible and, where appropriate, notify relevant authorities. If you believe a minor may have accessed or registered on the Platform, please contact us immediately using the details in Section 16.
We strongly encourage parents and guardians in Pakistan and elsewhere to use parental control software to prevent underage access to online gambling platforms.
13 Security Measures
e777e implements a range of technical and organisational security measures designed to protect your personal data against unauthorised access, loss, destruction or alteration. These measures include:
- TLS/SSL Encryption: All data transmitted between your browser and the Platform is encrypted using current TLS protocols. Look for the padlock icon in your browser's address bar;
- Password Hashing: Account passwords are stored as cryptographic hashes — we cannot retrieve your original password and neither can our staff;
- Access Controls: Internal access to personal data is restricted to authorised personnel on a strict need-to-know basis;
- Two-Factor Authentication: Users may enable 2FA to add a second layer of protection to their accounts beyond the password;
- Intrusion Detection & Monitoring: Platform infrastructure is monitored for unauthorised access attempts and security anomalies;
- Vendor Security Standards: Third-party data processors engaged by e777e are required to maintain security standards consistent with those described in this section.
While we implement robust security measures, no digital system can guarantee absolute security. You are responsible for maintaining the security of your own account credentials and for promptly reporting any suspected unauthorised access to our support team.
14 Pakistan Context
The Platform is operated by e777e and directed at users in Pakistan. Pakistani law, including the Prevention of Electronic Crimes Act 2016 (PECA) and guidelines issued by the Pakistan Telecommunication Authority (PTA), may apply to certain aspects of data processing in Pakistan. e777e does not claim that the processing described in this Policy is governed exclusively by Pakistani law, nor does it claim endorsement or authorisation from any Pakistani government body, regulator or financial institution.
Users in Pakistan accessing the Platform should be aware that the governing data protection framework may be that of the operator's licensing jurisdiction rather than Pakistan. If you have questions about the applicable legal framework for your data, please contact us at the address in Section 16.
Payment References: Where this Policy or the Platform references Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank or Bank Alfalah, these references are for contextual familiarity with payment services commonly used in Pakistan and do not imply that those providers endorse, support or are affiliated with e777e or online gambling. No personal financial data is shared with these providers except as strictly necessary to process a specific transaction initiated by you.
15 Policy Amendments
e777e reserves the right to update or amend this Privacy Policy at any time. When material changes are made, the updated Policy will be published on this page with a revised "Last Updated" date. For significant changes affecting your rights or the way we use your data, we will use reasonable efforts to provide advance notice through a prominent Platform notification or email to your registered address.
Your continued use of the Platform following publication of an amended Policy constitutes your acceptance of the revised terms. If you do not accept the amended Policy, please cease using the Platform and request account closure. We recommend reviewing this page periodically to stay informed of any updates.
16 Contact Us
If you have any questions, concerns or requests relating to this Privacy Policy or the processing of your personal data, you may contact the e777e data protection team through the following channel. All data subject rights requests must be submitted in writing and will be acknowledged within five (5) business days.
Data Protection Contact
[email protected]Plain text — not a clickable link. Copy and paste into your email client. Please include your registered username and a clear description of your request.
Response Timeline
Within 30 calendar daysFor complex requests, we may extend this period by a further 30 days with notification of the reason for delay.
Six Things You Should Know About Your Data
A concise summary of the most important privacy commitments e777e makes to every Pakistani user of the Platform.
We Never Sell Your Data
Your personal data is never sold, rented or traded to third parties for marketing or commercial purposes. Full stop. Data sharing is limited to service providers acting under strict contractual obligations and legal disclosure requirements.
SSL Encryption Always On
Every connection between your browser and the Platform uses TLS/SSL encryption. Your personal data, credentials and financial information are transmitted securely at all times — on desktop and mobile, in Karachi or Islamabad or anywhere in Pakistan.
You Control Your Data
You have meaningful rights over your personal data — access, correction, erasure (subject to legal limits), portability and the right to withdraw marketing consent at any time. We take data subject rights requests seriously and respond within 30 days.
Purposeful Retention Only
We keep your data for only as long as legally required or operationally necessary. Once the applicable retention period expires, your data is securely deleted or anonymised — not held indefinitely on the off chance it might be useful later.
Full Transparency
This Policy clearly describes every category of data we collect, every purpose for which it is used and every type of third party it may be shared with. There are no hidden processing activities, no undisclosed third-party data relationships and no fine print.
Responsible Gambling Data Handled with Care
Data about your responsible gambling settings — deposit limits, self-exclusion status and session preferences — is treated with particular sensitivity. It is used solely to enforce your own protective choices and is never shared for commercial purposes.
Your Privacy Works Alongside These Policies
This Privacy Policy is one part of a broader framework of transparent, user-focused documentation. We recommend reading the Terms & Conditions and Responsible Gambling guide alongside this Policy for a complete picture of your rights and obligations on e777e.
18+ only, or the higher minimum required by the operator/license jurisdiction. Local laws in Pakistan may restrict gambling. Gambling involves financial risk.